incentive close

incentive close
марк. стимулирующее завершение* (метод завершения переговоров с потенциальным клиентом, при котором торговый представитель, чтобы убедить потенциального покупателя совершить покупку, предлагает что-нибудь в придачу к основному предложению, напр, какой-нибудь аксессуар или дополнительное количество товара; формально такой "подарок" делается бесплатно, но по сути его стоимость входит в цену оплачиваемой покупки)
See:

Англо-русский экономический словарь.

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